We’re thrilled to share a great HootSuite University course by our CEO, Don Charlton, called How Businesses Can Stand Out & Hire the Best People.

As a small business, you may not be getting the exposure and attention needed to attract strong job candidates. And on top of that, great talent usually isn’t looking for work.

So how can you promote your company to these passive job seekers, and build a strong applicant pipeline?

Don talks about the use of social media to tell a great story about your company and attract the right people by exploring…

• Passive vs. proactive hiring

• Spreading your company culture through social media

• How to get fanatical, high quality referrals

• Promoting your company instead of your jobs

• … and more!